How Disney Seeded the market for Black Panther Success

How Disney Seeded the market for Black Panther Success

The share holders of Disney (the parent company of Marvel Studios) would not be happy taking that level of risk, irrespective of the excellent story and design that makes up, along with its cast surely the best superhero film of 2018. No, Black Panther (2018) is part of a larger strategy that Disney has devised to make itself and its catalogues more reflective of the USA (and by extension) increasingly demand for multiracial and multicultural content whilst at the same time not alienation it more conservative (read white) base that it has build up over the companies history. 

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