How Disney Seeded the market for Black Panther Success

How Disney Seeded the market for Black Panther Success

The share holders of Disney (the parent company of Marvel Studios) would not be happy taking that level of risk, irrespective of the excellent story and design that makes up, along with its cast surely the best superhero film of 2018. No, Black Panther (2018) is part of a larger strategy that Disney has devised to make itself and its catalogues more reflective of the USA (and by extension) increasingly demand for multiracial and multicultural content whilst at the same time not alienation it more conservative (read white) base that it has build up over the companies history. 

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NATO demands for more diversity

NATO demands for more diversity

Not that NATO - but America's National Association of Theatre Owners that operates cinemas across the worlds biggest and most influential film market in the world has called for more Diversity in content they screen.

This (unsurprisingly) comes after the continued success of 'Black Panther' in US and world-wide cinemas, but this demand as the article in Variety points out, is not a one off, Highlighting the success of 2017's Wonder Woman  - the first big budget studio filmed by a woman.  

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Hanuman in Marvel's Black Panther?

Hanuman in Marvel's Black Panther?

t's been a few days since I've seen Marvels Black Panther - the first super hero film since last years Logan - honestly I've grown quite tired of super hero films on the silver screen but I made the exception on Lunar New Year Weekend here in South East Asia.

Surprisingly the film had compete with not one but two Chinese films capitalising on the weekends celebration with Monkey King 3 and Monster Hunt 2 -  I was still lucky to get tickets alongside a predominately asian audience mostly accompanying children who have gown up on Marvels previous offerings.

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