Selling the East Indian Company


Interest twist in cultural appropriation and a demonstration of the wider and deepening culture of globalisation can have on historical reviled brands. Cultural appropriation can be controversial  for any body but more so when a profit motive is between it.

You may be familiar with the East India Company from various film most notably Disney's Pirate of The Caribbean franchise, the company under royal warrant and its private army  as cast as the big bad manipulating the unfortunate pirates - even in a time where piracy is a real threat off the horn of Africa and in the Malacca Strait nothing is more dubious in the eyes of the one corporate behemoth that wishes to buy up as many brands and to capitalise on your children childhoods and adulthood nostalgia, is another corporate behemoth that once monopolised the trade in spices and people, but I'm getting off point.

The Article inThe Guardian interviews the chairman and owner Sanjiv Mehta about his intentions of recreating the flag of unbound exploitative capitalism and sell it back to the millions of global citizens be created in Asia where the East India Company ruled the seas.

Living in SE Asia and being more aware of the brand and history that my fellow brits I'm quite interested in how successfully the East India Company will become - it reminds me of the similar brand in Thailand such as the silk merchant Jim Thomson and Chinese Shanghai Tang that play on the relevant countries distinctive cultural Hertiage and giving there wares a premium and modernising twist (either through their designs and packaging).

Whilst nothing appeal to my tastes - it is rather expensive but it does deliver a recognisable brand that many newly wealthily Asians (particularly those schooled or have the intention of sending their offspring at English private schools) will aspire to.

I wish them all the luck on the seven seas.